“Y’all need some science!”

No idea whether Neil Degrasse Tyson has ever actually said this, but the meme perfectly sums up the mission behind Fetching Leads’ sister company, Scionic Science Media.

One of the most challenging things about entrepreneurship is making rough-ish decisions about the direction of your company.  We’re in a very different place today than when we launched Sciconic four years ago.

This is a good thing.

It’s the responsibility of every entrepreneur to watch the response of their market to what they’re selling.

Sciconic creates animated content for large science magazines, YouTube channels and science organizations.  Each of those comes with their own sets of rules, guidelines and restrictions.  We’ve made it a mission to roll with the punches.

We’ve collaborated on projects designed to explain Pi, retinal degeneration, stem cells and cosmic rays (and a bunch of other stuff) to the general public.

That means, if you’d like a little help explaining Lyme disease, rabies or heartworm to your clients…we’ve got you covered.

But, creating this kind of content often leads to two kinds of scenarios.

1) Those clients that have a large enough follower base that the content will be viewed.

2)  And those that don’t.

We know full well what it’s like to create video for a client that no one sees, because they didn’t know what to do with it afterwards. Creating video (or any other content for that matter), only to have it sit idle on a website, simply isn’t a good use of your money.

We’ve created content for clients that have followers and subscribers into the millions.  That means that anything we create here will get viewed, shared and generate discussion.

But, the smaller outfits…

It’s the little guy we’re worried about.

Companies can’t build their brands and organizations can’t build awareness or attract donors if the only person who sees it is your mum.

To be clear, you don’t need 1M views to build something.  But, you DO need to be able to strategically position your content in front of the right audience at the right time.

We’re learning that the true value of this kind of content extends beyond spreading information and that creation is merely the first step. The true value is in taking that video (or anything else you’ve paid for) and plugging into the back end to help build…something.  Whether it’s using video to lead viewers, clients and customers to your scheduling page, your sales page or a donation page…the value of video is in using it to help you build out your dream business or clinic.  It means positioning it so it encourages viewers to take some kind of action.

If you take anything away from this, it should be this:

Creating content for the sole purpose of education is an expense.  Without (gently and repeatedly) leading potential clients to your clinic’s scheduling page, you’re not likely to make your money back.

But, creating and positioning content with the goal of growing your clinic…is an investment.

We can help with either, but we need you to know the difference.

Which brings us to you…and an understandable question.

Because we recently adopted our fifth greyhound.

Because we’ve been through the doors of at least a few clinics.

Because you’ve helped us navigate some touchy medical issues and, when the time came, helped us with the hardest decision a pet owner can make.

And, because we can honestly say that we’ve never met a veterinarian we didn’t like.

If there’s a professional we’d love to help grow, it’s a vet.

Sit tight, cause there’s a ‘BUT’ coming.

But…we’ve also been on the receiving end of mailers we didn’t read, post-card reminders that were accidentally misplaced and brochures that simply got lost in the car on the way home from an appointment.

There’s a better way to present owners with content they’re more likely to consume…and in a manner that’s more likely to encourage them to act.

Because, if your clients are more likely to watch a video on heartworm than read a brochure about it, they may be more likely to stay on top of it.  Ditto for ticks and Lyme disease…and any other preventable disease that can turn into a cluster-f*ck if not caught early.

And, if growing your clinic is on your To-Do list, just imagine all the content, discounts or specialty services you can creatively position in front of new pet owners.

If you can capture their attention and stay top of mind, they’re more likely to choose you than the vet down the street. 

We’d love to be able to help you achieve that!

And, after a few years of building content for the sole purpose of ‘awareness,’ we’d kinda like to help our clients actually build…something.